Most businesses consider marketing automation a middle-of-the-funnel tool, ideal for nurturing leads through automated email sequences. And while email marketing is a great use for marketing automation, this approach can lead to a disjointed experience for prospects and customers as they move from marketing, to sales, to customer service.

Prospects are forced through an imaginary sales funnel with arbitrary touch points and irrelevant content. Instead of reacting to individual customer needs, businesses serve up the same playbook on repeat. It just doesn’t work. At CloudStack360 we work closely with you to define what your perfect customer looks like and work tirelessly to execute your vision.

We feel automated marketing strategies should be deployed across the entire customer lifecycle. When marketing automation is thoughtfully integrated, it creates a fertile ground for healthy, long-term relationships with your customers. When done well, marketing automation delivers three main benefits to your business

Integrated data and analytics

Each of your prospects’ actions is an added data point for your marketing strategy, telling you what customers are looking for, instantly. As helpful as this information is, manually tracking these behaviors is impossible.

However, with marketing automation software, businesses can use these inputs across multiple channels to deeply understand their customers’ needs and deliver the right content at the right time. These workflows help drive qualified prospects to helpful content, resulting in warm leads that can then be nurtured thoughtfully into customers. Marketing automation doesn’t stop there though.

With the customer at the center of the flywheel, businesses can continue to engage customers with personalized workflows that lead to loyal, repeat customers who refer their friends and family.